Battling over an expanding market for cloud services, the Big Three leaders in the market for cloud-based storage and servers are looking for an edge.
Cloud computing refers to any kind of hosted service delivered over the internet and cloud servicesare changing how organizations use technology for the better.
It’s the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
These services often include servers, databases, software, networks, analytics and other computing functions that can be operated through the cloud.
There are 4 main types of cloud computing:
- Private Clouds
- Public Clouds
- Hybrid Clouds
- Multi Clouds
There are also 3 main types of cloud computing services:
- Infrastructure-as-a-Service (IaaS)
- Platforms-as-a-Service (PaaS)
- Software-as-a-Service (SaaS)
Choosing a cloud type or cloud service is a unique decision. No two clouds are the same and no two cloud services are used to solve the same problem.
If your company is considering which cloud services to use, your enterprise CEOs should be well-versed in the cloud sincethey’re deeply involved with the cloud and drive it personally.
Technology is evolving at a fast pace, which presents businesses with difficult challenges. Here at BVA we provide an exceptional suite of cloud computing solutions that simplify IT processes.
HowAWS, Microsoft & Google’s Cloud Solutions Compare
Fellow top cloud-services providers Amazon,Microsoft and Google are competing fiercely to meet that C-suite agenda.
So far these three big tech companies global market share is:
- AWS is the clear leader, with 34%
- Microsoft’s Azure platform is next, with 21%
- Alphabet’s Google Cloud trails at 10%
All three companies are seeing huge revenue coming in from their cloud services departments as they battle over the expanding market.
Below are the ways the companies are trying to distinguish themselves and what executives are telling investors and the press.
AWS “Multi Cloud” Bet
Amazon said that the internet effectively runs on AWS, so it makes sense that the company would guard that market.
Not sharing was Amazon’s MO on working with other cloud services providers for years, but the company quietly shifted in December 2020 and now allows for cross-platform services.There’s an ulterior motive for that change in company policy
Amazon Web Services (AWS) CEO Adam Selipsky said that customers will develop better expertise and see benefits of scale by sticking to one service. The implication is that this will become self-evident once customers see all services together.
“In general, when we look across our worldwide customer base, we see time after time that the most innovation and the most efficient cost structure happens when customers choose one provider—when they’re running predominantly on AWS,” said Selipsky.
Azure’s Focus On Saving Costs
Microsoft’s Azure cloud platform is selling itself to customers as an energy-smart alternative to data-hosting that can weather the storms of an uncertain economic climate.
During an earnings call Q&A in October, company CEO Satya Nadella told Mizuho Securities Analyst Gregg Moskowitz that the company feels the cloud services it offers allow for saving money because the “public cloud helps businesses offset the risk of taking demand risk.
”The uncertainty isn’t solely about consumer demand. Nadella noted that with supply-chain instability and rising energy costs, the benefits of Azure cloud computing for businesses that are looking to ensure the stability of data storage are clear.
Alphabet’s Cloud Plans Are Part Of Its AI Strategy
Just because Google Cloud services are lagging behind the competition, doesn’t mean they are taking a step back.
Instead, Alphabet’s tactical approach to the new cloud world is to use the data-management tool as a way to refine and expand its machine learning capabilities.
Alphabet’s software is known for its strong AI, boosted by the omnipresence of Search and the popularity of Maps and YouTube applications.
The cloud is another step in the process, Alphabet CEO Sundar Pichai said, “AI not only affects Search, it affects all our products, it makes YouTube better, ads better—and through Cloud, we are bringing it to other companies as well.