It all started with a realization: Most the things I search for are easy to find. Did I really need the all-seeing, all-knowing algorithms of Google to assist me? Probably not. So I made a simple change: I opened up Firefox on my Android phone and switched Google search for DuckDuckGo. As a result, I’ve had a fairly tedious but important revelation: I search for really obvious stuff. Google’s own data backs this up. Its of the most searched-for terms is basically a list of names and events, I don’t need to buy into Google’s leviathan network of privacy-invading trackers to find out what Black Panther is and when I can go and see it at my local cinema.
DuckDuckGo works in broadly the same way as any other search engine, Google included. It combines data from hundreds of sources, including Wolfram Alpha, Wikipedia and Bing, with its own web crawler to surface the most relevant results. Google does exactly the same, albeit on a somewhat larger scale. The key difference: DuckDuckGo does not store IP addresses or user information.