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The secret history behind the Apple Watch | BVA INC. emPowering Your IT –

You’ve heard the buzz behind the Apple Watch. But what really went into its development?

Apple execs sensed that technology would move onto our bodies, says Alan Dye, head of Apple’s human interface group. The wrist, he added, was a logical spot. Work on the Apple Watch began shortly after Steve Jobs’ passing, and represents a new product category for the tech giant.

Its purpose is surprising – designers want the watch to get users away from their phones. Even the Apple team feels that constant phone notifications distract them from enjoying daily life. A less interruptive device may help.

To learn more, check out Wired’s detailed analysis of the Apple Watch from idea to product.