How do you determine as a tech marketer who to reach out to in a small to medium business containing 1 to 100 employees? Easy! Just uses the following tips and recommendations to help you maximize your sales. Don’t make the mistake of ignoring the regular IT staff that may not have the ability to say yes to contracting work. But they can also be a mouth piece to the CIO who is the deciding factor. To keep your business relevant make sure you are creating and disbursing Newsletters to your clientele and other potential clients, attend tech conferences to network, and speak to the C-level suites. Remember not to underestimate any business no matter how small, businesses grow and when they do they will need your help keeping them protected.