Google has announced their One Pass payment system, which allows publishers to set their own terms for their individually created content. It allows end users to purchase something once and then view it across multiple devices. To me this sounds really intriguing considering I despise buying the same thing for multiple devices, so let’s dig in.
For publishers, there is a small onetime fee to get going and the setup is minimal. It also allows for each publisher to setup a more personalized approach to selling their content. Publishers can control how users pay, and even set their own prices. For example, you could create a subscription based model where you pay $5 for one month of access to your content, or you could give users a set number of free visits or views to your content. Google One Pass is power by Google Checkout, so your payment and e-commerce needs are covered and there is no need to implement a third party system.
If you are looking at getting something on the internet and you want to have more control over how it is sold or marketed this sounds like a very interesting idea. The reason being, that some of the other sites with app stores charge outrageous fees to post your content to sell. I believe Apple charges something around 30%. Check out Google’s video and FAQ that I have included below.
Q: Who sets the price of Google One Pass content?
Publishers decide the price and terms of the content they choose to sell through Google One Pass.
Q: Who determines the terms for access to content available through Google One Pass?
Partners determine the duration and extent of access to their content. For instance, this may include setting a one-week or 30-day limit on the accessibility of a given article.
Q: Who determines what content is accessed through Google One Pass?
Partners have total control over what content is accessed through Google One Pass and what content is free to users.
Q: How is Google One Pass implemented?
Publishers will continue to host their own content. They will upload the list of the content they want to monetise into the Google interface. Publishers will need to add a small amount of code to their website, but development effort is minimal.
Q: Why is Google launching Google One Pass?
Google cares a lot about helping high quality content thrive online and about the future of journalism. That’s also why we built things like First Click Free, Fast Flip and Living Stories.
Q: Will Google One Pass allow users to read existing subscriptions on all their devices?
Google One Pass will enable users to access content on connected, browser-enabled devices and from mobile apps where the mobile OS terms permit publishers to access the web via the app for Google One Pass transaction or authentication services.
Q: Where is Google One Pass available today?
Google One Pass is currently available in France, Germany, Spain, the UK, and the US and Canada. Publishers in any country where Google Checkout is available can implement Google One Pass.
Q: What types of content can Google One Pass support?
Google One Pass is currently intended for periodicals, such as news and magazines, but is a flexible payment system that can be used for many other types of content.