Whatever the nature of your SQL database-driven application, the speed of your SQL queries has a bottom-line impact on performance. To deliver the fastest, most responsive experience to users, SQL Server optimization is essential.
There is a wealth of manual things you can do to keep SQL Server snappy. The fundamentals include proper indexing with primary keys so that data can be found fast, and regularly rebuilding indexes to avoid fragmentation.
Of course, generating database reports, optimizing your database, and clearing data can become a time consuming process. However, with free SQL Server optimization tools like those available from Quest (now owned by Dell), there’s no excuse.