The company has been renamed Snap Inc. and is set to release video-recording sunglasses called Spectacles. Spectacles will contain a 115 degree-angle lens, allowing the wearer to record up to 30 seconds of video. If you are an avid Snapchat-er this will change the way you snap indefinitely. Taking the handheld out of the equation, Snap Spectacles allow for greater mobility, and hands free adventures.
You could say Snapchat is getting a head start on virtual reality with their Spectacles. Although a pair will set you back $129.99, I have a feeling this new release will be a sellout hit with the holiday season just around the corner. Smaller than a VR headset, and less expensive than a go pro alternative, and easier to use than with the app on a smartphone, what could be the drawback? From a personal standpoint, design could be seen as a complaint. Unless you like funky colors. The latest marketing advertisement for the glasses showcases the Spectacles in a vivid blue or bright yellow shade.
Although Snapchat daily users averages around 150 million while Facebook daily user count is somewhere around 1.13 billion, Snapchat is still trying to get in the ring with Facebook. Snapchat has gain immense popularity since its introduction a few years ago, and the increased user features and now Spectacles, will only provide the opportunity for more growth.
If you would like to educate yourself in more detail about the information presented in this blog post please visit: www.mashable.com