Today Apple announced that the price of the 13″ MacBook Pro Retina display would drop by $200. The 128Gb laptop is now $1,499 but don’t fret if you wanted to spend $1,699 on, Apple solved that problem by introducing an upgraded model with 2.6GHz processor and 256GB of storage.
Apple dropped the price of the MacBook Air $100 as well leading some people to wonder why the sudden price drop. “When prices of components come down, they are willing to lower prices when they can. We don’t expect Apple to make the cheapest products on the markey, but they are committed to being affordable in the market.” says Ben Bajarin, a principal analyst at Creative Strategies.
With the rise of tablets in the workforce it no surpise that the MacBook line is decreasing in sales. Last quarter it dropped 1.1 million when comparing it to the same quarter the year before. Regardless all of us at BVA like to see the prices drop instead of increase.