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Jolla Sailfish, will it grab smartphone user’s attention?

Bva likes to keep our pulse on what is new and coming out and recently we got visibility into Jolla. Every company begins with a vision and Jolla is no different. This China company is taking their turn at giving customers another option with its own operating software, Sailfish. With Google and Apple as Jolla’s main competitors could it stand a chance at persuading those loyal customers to give them a shot? Microsoft has tried for a couple of years now but still does not compete with the two smartphone giants. Could Jolla’s Sailfish be different enough to grab the attention of phone enthusiasts or will it sink into the shadows like the other companies who have tried to compete? http://mashable.com/2012/12/02/here-comes-the-first-real-alternative-to-iphone-and-android/