Most users of Android are familiar with Google Now, the personal assistant that uses Google’s Knowledge Graph to deliver information based on your contextual needs. Google wants to extend Now inside individual apps and services. Aparna Chennapragada said “you can get information instantly”, who is the Director of Google Now.
If you were texting a friend and you guys wanted to watch a movie, Now on Tap will help you find a movie theater from within your messaging app. If you also see a listing on OpenTable and see something on the menu but cannot remember what it is, hold down the home button and within the app and kick of a search.
You would almost have to see it to appreciate how great and useful it can all be.