Category : Apple

Siri Data Storage

Just like other companies that hold on to your data from devices for a certain length of time, Apple is no different. Tracy Muller, an Apple spokesperson has clarified how Siri stores its data. It caught our attention here at bva since our company phones are iPhones.

One thing that Muller described that I liked is that Apple doesn’t save your Apple ID or e-mail address along with the data, instead the company generates a random number for the user and that is what is associated with the voice files. She continued to explain that after these voice files are separated from voice clips after six months. Then they can sit for another 18 months. Muller went on to explain that the data can be deleted if the voice-assistant is turned off at any time.

 

What is Microsoft Surface’s fate?

With Microsoft Surface sales not reaching its expected quota it leaves us at BVA asking the question of what is next for the tablet? Since they have sold 1.5 million units in total which is a much lower number than they were expecting (roughing 2 million during the holiday season). Now comparing that to Apple’s numbers of 22.9 million iPads during the fourth quarter of 2012 you can see its like comparing apples to oranges.

What should we be expecting in the near future with this all too expected battle between Microsoft and Apple? Well, Apple has stated that they will be coming out with a 128GB iPad which is obviously competing with the Surface Pro. Then we have Microsoft paving the way for a smaller sized tablet to compete with the mini tablet market that has become quite popular over the last few months.

Whether the Surface sales start picking up or it goes into the history books next to the ill-fated Zune player, only time will tell. As always, the team here at BVA will keep our eyes on for you.

 

 

iOS or Android?

The Android vs iOS battle is like this generations Coke vs Pepsi. With so many options along with people’s brand loyalty it is a battle that may never have a winner, even here with our employees at BVA. I started off with Android a few years back and loved it. Then I went ahead and got a iPhone because my husband had a MacBook and I was getting one in the near future as well. I hated it so much I tried to return it but now I don’t see going back.

There is an article that caught my eye though about Androids best selling points and it got me thinking about how they have really stepped up their game. Not only does it give customers more features and options it is also on the more affordable side of things. To read more about what Android has brought to the table click here.

First Twitter, now Facebook & Apple

It was just a couple of weeks ago that BVA wrote about Twitter being the latest victim of a sophisticated hacking scheme. This last week proved to be testing for some of the biggest names out there, Facebook and Apple.

Facebook had issues on Friday after some employees went to a mobile developer’s website which ended up being compromised. They said they found an employee’s laptop that contained a malicious file after they traced a suspicious domain.

Just today Apple reported that a handfull of employee owned Mac’s were breached as well. They also stated they were working with law-enforcement agencies regarding the issues.

Unlike this seasons fashion, there are some trends I do not like seeing, and this is one of them. Facebook and Twitter are the biggest names in social media and Apple, well, it’s Apple. Do you think the hackers are part of the same group or do you believe this to be a trend of who can hack who out there?

Price Decrease on MacBook Pro

Today Apple announced that the price of the 13″ MacBook Pro Retina display would drop by $200. The 128Gb laptop is now $1,499 but don’t fret if you wanted to spend $1,699 on, Apple solved that problem by introducing an upgraded model with 2.6GHz processor and 256GB of storage.

Apple dropped the price of the MacBook Air $100 as well leading some people to wonder why the sudden price drop. “When prices of components come down, they are willing to lower prices when they can. We don’t expect Apple to make the cheapest products on the markey, but they are committed to being affordable in the market.” says Ben Bajarin, a principal analyst at Creative Strategies.

With the rise of tablets in the workforce it no surpise that the MacBook line is decreasing in sales. Last quarter it dropped 1.1 million when comparing it to the same quarter the year before. Regardless all of us at BVA like to see the prices drop instead of increase.

 

iPad 4 128GB set to release Feb. 5th

The tech folks here at BVA love to test out gadgets and with the way Apple comes out with new toys on a regular basis it usually give us something to talk about. The newest Apple release will be the iPad 4 which will debut on February 5th. What is so special about this one? Well, the iPad 4 is a 128GB iPad with Retina Display along with almost double the performance power due to its A6X processor (an upgraded version of the A6 which is in the iPhone 5).

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and every day they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Apple’s senior vice president of Worldwide Marketing, Phillip Schiller. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

To me the biggest draw would be double the memory, but aside from that it has a 9.7-inch Retina display, iOS 6,1 and wireless performance, iTunes Match, and FaceTime HD camera. When you purchase an iPad you get 800,000 options from the AppStore with 300,000 of them specifically designed for the iPad so the chance of you getting bored is slim to none. This generation iPad seems to be focused more towards the business users which I think is a great idea on their part considering a reported 85% of the Global 500 businesses either have iPads or are testing out what they can do for the functionality of their business. I think this is also the reasoning for the hefty price tag too. The iPad w/ wi-fi will start at $799 and the iPad w/ wi-fi + Cellular will be a whopping $929.

iPhone 5 Has Some Issues

The new Apple iPhone5 does not really meet expectations from an technical perspective.  I suppose we have high expectations of what Apple puts out but there are some issues with the new phone.  It is still a very impressive unit that is fast with an impressive interface.  Some of the issues that we see from our user community is a Purple Haze with photos that are taken with the new iPhone5.

It’s a similar problem that,was seen in iPhone 4S photos but was few and far between.  We would not see it that often and for the most part was not that present in that older model.  Another issue is battery life in some of the units.  There are some users that have no issues with the battery life but there are others that are experiencing  9 hours of life with limited talk time and limited application running on the IOS.  This is a common issue documented in the web which I would assume is a hardware issue. With some users that are complaining that their battery life was good at first but over time it is getting worse and not holding a charge properly.  More to come….

We are also seeing that this unit scratches a lot easier.  I feel that Apple prides itself on making products that aren’t just functional but beautiful as well and have a good track record of this but I can see that they missed the mark here. Users are reporting that after having their iPhone 5s for a short time, the sheen on the sleek, aluminum phone is getting scratched up very easily.  There is another issue that we are seeing related to weird screen bubbles that surface when using the unit.  It does not happen that often but with certain screen backgrounds there are small bubbles that appear when your finger is touching the screen.  As displayed in this video on youtube: http://www.youtube.com/watch?v=_4kYbiygU6A&feature=player_embedded#!